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An innovative collaboration was launched through a tripartite agreement between the University ֱ, Great BiExpert Ltd., and B2B ProSales Ltd., with the aim of providing students and regional businesses with up-to-date, practical knowledge. (Source: )
The partners jointly presented the agreement at the Zalaegerszeg University Centre of the University ֱ. At the event, it was emphasized that future entrepreneurs need not only data, but also interpretable answers and applicable knowledge. This is supported by a software called Wisebox, which will play a role in several university programs going forward.
The system — which is based on accounting-driven analytics — enables students to prepare for the world of work not only with theoretical knowledge but also with insights based on real corporate experience. The software will be actively used in bachelor’s and master’s programs, as well as in the specialized postgraduate program in controlling.
“Digitalization and data-driven decision-making are now indispensable for businesses. This partnership is being formed in an era when connecting knowledge with practice is essential,” emphasized Dr. Ildikó Palányi, Dean of the Faculty of Business and Economics in Zalaegerszeg.
Péter Decsi, Director General, called the collaboration exemplary and highlighted that it enriches not only university education but can also be beneficial for local companies and partners.
Tibor Dezső, Managing Director of B2B ProSales, pointed out that the number of new businesses in Hungary has been declining year after year, and many are forced to shut down within the first year of operation. “This is often due to a lack of economic knowledge and data analysis skills. Wisebox not only displays data but also provides interpretable answers,” he said.
The goal of the partnership is to integrate preventive, educational solutions into university teaching that prepare students for real market challenges — helping them not only to start a business but also to be successful in doing so.
Photo: ZalaMedia